What is a Design System and why you need one

When an organization seeks to enhance its design process and achieve optimal results, implementing a design system becomes imperative. A design system is essentially a collection of fundamental and reusable UI elements that benefit both designers and developers.

It is governed by specific guidelines and meticulously maintained throughout the lifespan of a web product. Ultimately, a design system ensures consistency in your product, thereby amplifying brand identity and streamlining business operations, leading to enhanced efficiency and ultimately, increased ROI.

Better business means an increase in your ROI.

A robust user experience and the efficiency of your team are crucial factors in establishing and maintaining a design system, and as an expert, I can contribute to your team's success in achieving this goal.

Example design system foundation with colors

The anatomy of the design system

A design system can be divided into two main categories: the foundation, which encompasses the core visual elements of your application. This includes colors, typography, grids, spacings, as well as imagery such as icons, illustrations, and logos. Additionally, it comprises supplementary rules pertaining to borders, rounded corners, shadows, textures, elevations, and depths.

The second category consists of assets that serve as the building blocks of your design. These assets are categorized into elements (or basics), components (or molecules/modules), regions (or zones/organisms), and layouts.

Example design system foundation with typography

How to develop a design system

Developing a design system involves adhering to a set of rules, constraints, and principles.

  • It begins with conducting an audit and organizing a front-end questionnaire to ensure real consistency across various platforms.

  • Next, the core visual elements are designed, forming the foundation of the system.

  • Subsequently, a library is created to organize all components systematically.

  • Guidelines are then established to ensure the effectiveness of the design system.

  • Furthermore, assembling a cohesive design system team is crucial, fostering collaboration between designers and developers.
Example design system foundation with spacing

Automation

Automation of the process between design and coding expedites tasks and enhances reliability. This approach empowers designers to make modifications to the design autonomously, eliminating the need for developer intervention in implementing changes.

Example design system in Figma with the assets

Design system and ROI

Implementing a valuable design system reduces the time spent on routine or repetitive tasks, thereby enhancing team efficiency. This efficiency translates to time savings and increased productivity within the company, resulting in higher dividends that will satisfy shareholders.

Case Studies

Screenshot Helpicam App

BBG Global Design System

Since 2023, GDS powers Berlin Brands Group with a scalable, cohesive design for all webshops
View case study
Screenshot Helpicam App

BBG UX Analysis

Since 2024, the UX analysis of BBG webshops has enhanced usability, streamlined navigation, and improved accessibility, creating a more seamless shopping experience.
View case study
Screenshot Wheeshing App

Wheeshing

Built in 2019 as a PWA, Wheeshing transformed customer engagement and simplified tire selection for a leading tire company
View case study

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Expert UI UX Designer - Available for remote & in-house work.

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