Brooklyn highway

Helpicam

Empowering individuals to report incidents efficiently

01- Introduction

Helpicam is a Progressive Web Application (PWA) designed to assist people in reporting street incidents, either as witnesses or victims. Collaborating with Asper Brothers, we transformed the client’s initial idea into a functional and user-friendly product.


02- Problem Statement

Reporting street incidents can be tricky. Many existing apps are either too complicated or miss out on essential features, leaving users frustrated. Our goal was to create a tool that’s simple, fast, and effective, making it easier for people to report incidents and get help when they need it most.

Screenshot Helpicam landing page

03- My Role & Responsibilities

As the UI/UX Designer, I was involved in every step of the process—from understanding the user’s needs to delivering a fully functional design system. My key responsibilities included:

  • Requirement Analysis: Collaborating with the client to understand their needs and define core features.
  • Design & Prototyping: Creating wireframes and high-fidelity prototypes based on Google Material Design principles.
  • User Testing: Conducting usability tests to gather feedback and improve the design.
  • Design System Development: Developing a design system to ensure consistency across the application.

04- Research & Discovery

The first step was diving deep into understanding our users—who they are, what challenges they face, and what they expect from an app like Helpicam. We ran brainstorming sessions with the client and analyzed competitor apps to identify gaps and opportunities.

MoSCoW Method

To stay focused, we used the MoSCoW method, which helped us categorize features based on their importance. This prioritization kept us on track and ensured we delivered the core value to users first. Here’s how we approached it:

Must-Haves (Essential for MVP):
  • A simple incident reporting form with photo uploads
  • Real-time notifications to track report status
  • Easy access to emergency contacts
  • Multi-language support to reach a diverse audience
  • Multi-language support to reach a diverse audience
Should-Haves (Important but not critical):
  • A map to locate nearby authorities
  • An option to categorize incidents by type (e.g., theft, vandalism, accidents)
  • Push notifications for status updates
Could-Haves (Nice to include if time permits):
  • A community forum for users to discuss safety tips
  • Anonymous reporting for sensitive cases
  • Social media sharing options
Won’t-Haves (Not for this version but maybe later):
  • AI-based incident analysis
  • Augmented reality features to highlight nearby safety spots
  • Integration with insurance services

05- Design Process

Key Design Principles:

User-Centricity:

Prioritizing user needs and ease of use.

Clarity:

Ensuring information is presented clearly and concisely.

Consistency:

Maintaining uniformity in design elements throughout the application.

Step 1: Wireframing

Once the features were defined, I started sketching out ideas and created low-fidelity wireframes to map out the app’s structure. The focus was on making the navigation simple and intuitive, ensuring users could report incidents in just a few taps.

Simplified navigation

Clear call-to-action buttons

Logical placement of reporting features

Step 2: High-Fidelity Prototyping

After finalizing the wireframes, I moved on to high-fidelity prototypes using Google Material Design guidelines to ensure a clean and consistent look. We tested different layouts and flows to see what resonated best with our users.

Google Material Design components for coherence

A refined color palette and typography

Interactive elements to simulate real user interactions

Step 3: Usability Testing

We conducted several usability tests with a diverse group of users to identify any pain points. The feedback was insightful! Some key improvements we made based on their input included:

Making the bottom menu more distinguishable from the background

Adding clear labels to input fields

Introducing a "Back" button for easier navigation

Providing more detailed information in the dashboard, such as timestamps and incident details

Step 4: Design System Creation

To ensure consistency and speed up development, I built a design system that included:

A well-defined color scheme and typography choices

Standardized UI components like buttons, forms, and icons

Guidelines for spacing, alignment, and responsiveness


06- Challenges & Solutions

Challenge: Balancing comprehensive reporting features with a simple user interface.

Solution: We wanted to keep the app simple without sacrificing essential features. To achieve this, we focused on intuitive layouts and progressive disclosure—showing only the most relevant information at each step.

Challenge: Ensuring the application is accessible to a diverse user base.

Solution: Our target audience included users of varying tech literacy. We followed accessibility standards, including high-contrast colors, readable fonts, and voice-over compatibility to ensure everyone could use the app easily.

Challenge: Efficient Communication with Developers.

Solution: Handoff to developers was smooth thanks to the design system and detailed annotations within Figma. We maintained an open line of communication to address any challenges that arose during development.


07- Results & Impact

Helpicam evolved into a practical, easy-to-use app that empowers people to report incidents quickly and efficiently. The app was well received, with positive feedback from test users who appreciated its clarity and usability.

image

08- Key Takeaways

Reflecting on this project, here are a few things I learned:

Collaboration is key:

Working closely with the client and developers ensured the product aligned with both business and user needs.

User feedback is invaluable:

Early and frequent testing helped us refine the experience significantly.

Prioritization keeps things on track:

Using methods like MoSCoW helped us focus on what truly mattered.

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