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Software Outsourcing Guide Marketing promotion
What type of guide is this?
I worked with the Asper Brothers marketing team to design this guide. It is a report for global CTOs, and it presents which problems a company can encounter with development outsourcing and how it is possible to solve them.
An ultimate report for CTOs
The marketing team and I worked in synergy for several months. My colleagues produced surveys and questioned 50 CTOs around the World, and the result of this effort is this guide.
I was in charge of the graphic design and all the marketing material - from landing page to banners. I examined other similar guides from competitor agencies, and I created a new graphic image that reflected the company character.
A focus on the landing page
I designed the landing page following the graphic image of the guide.
The guide features
I presented how the guide is structured, showing the four main elements.
The chapters
I introduced the three chapters of the report with a summary.
The sharing experiences
I included a section for the testimonials with personal thoughts.
The CTA
The primary purpose of the landing is the call to action. I inserted it on the hero and at the bottom of the page after all the information.
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